Find Your Perfect Domain Name!

Before you embark on developing your online presence with a website, social media profiles, etc., a cohesive identity is crucial to engage your target audience.

Consider BRAND as the reputation that precedes your company, product, or service. Thus, a brand identity is far more than a logo and some colors — it's the essence (or personality) your target audience will associate with your offering. Our comprehensive brand workshop process helps to develop your brand's identity expertly.

Think of your WEBSITE as a collection of elements (often referred to as "assets"), including photos, artwork, and SEO-rich words assembled in a logical, user-friendly manner, much like a neatly organized "filing cabinet."

However, no matter how insightful or helpful your collection of files might be, it won't help anyone unless it is simple to find and in a secure location where people feel safe when visiting.

This is where DOMAINs and HOSTING come into the big picture.

Think of a website DOMAIN* name as a "street address" where people can find the beautiful, helpful files you've assembled; you typically pay an annual fee to "own" your domain (or domains).

Think of a website HOST server as the "landlord" who owns the "land" on which your virtual "filing cabinet" sits. 

Typically, you will pay a "rental" fee to place your files on the host's "land." You want to choose a reliable and safe "neighborhood" for your files to reside.

Websites are helpful to a brand for numerous reasons:

• To inform
• To entertain
• To directly sell goods or services
• To generate leads
• To grow subscriber lists
• To help people find and engage with your brand when searching online (SEO).

When you work with Amy Bright Creative, we will help you define a clear PURPOSE for your online presence so your target audience is never left wondering what to do when they visit your brand's website.

Developing a website is one thing, but MARKETING a website is another story. While a website is one aspect of your overall marketing strategy, just "having a website" is not, in and of itself, "marketing." You can have the best website on the internet, but unless you actively invite people to it, they are unlikely to visit.

There is no "one-size-fits-all" solution for marketing a website. Rather, a combination of tactics often works best. There are low-cost options like distributing literature at networking events, higher-priced options such as search engine advertising, and everything in between.