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Amy Bright Creative

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Find Your Perfect Domain Name!

AmyBrightCreative.com Domain Registration

Amy Bright Creative offers competitive pricing on domain registration, website hosting, expert content development, secure email setup with Microsoft Exchange, and more via our online affiliate store, Marketing Online Resource.

Visit www.MarketingOnlineResource.com for more information.

Browse our Online Store Now

What's in a Website?

For starters, there's more to it than you probably imagine.

There's much more to a website than just some words, pretty pictures, and a logo. Numerous clients approach us to say, "I need a website," however, very few understand what their statement involves. 


While we agree that, in most cases, a business will benefit from a website, we've discovered that many people are unaware of website basics such as domain selection, content development, and hosting.


Below, we've outlined some universal website principles in a simplified manner that, we hope, helps people understand the intangibles of a website by correlating them to real-life, tangible examples.


CAVEAT: because every business has unique requirements, this simplified guide should not be considered comprehensive. To discuss your specific needs, please book a free, no-obligation discovery call so we can learn more about you.

Book a Call

Website 101 — Who, What, Where, Why, How?

#1 WHO: Establish Your Brand's Essence

#1 WHO: Establish Your Brand's Essence

#1 WHO: Establish Your Brand's Essence

Before you embark on developing your online presence with a website, social media profiles, etc., a cohesive identity is crucial to engage your target audience.


Consider BRAND as the reputation that precedes your company, product, or service. Thus, a brand identity is far more than a logo and some colors — it's the essence (or personality) your target audience will associate with your offering. Our comprehensive brand workshop process helps to develop your brand's identity expertly.

Let's Talk Branding

#2 WHAT: Develop Your Website Files

#1 WHO: Establish Your Brand's Essence

#1 WHO: Establish Your Brand's Essence

Think of your WEBSITE as a collection of elements (often referred to as "assets"), including photos, artwork, and SEO-rich words assembled in a logical, user-friendly manner, much like a neatly organized "filing cabinet."


However, no matter how insightful or helpful your collection of files might be, it won't help anyone unless it is simple to find and in a secure location where people feel safe when visiting.


This is where DOMAINs and HOSTING come into the big picture.

Help Me Develop a Website

#3 WHERE: Choose a Domain and Host

#1 WHO: Establish Your Brand's Essence

#4 WHY: Define Your Website's Purpose

Think of a website DOMAIN* name as a "street address" where people can find the beautiful, helpful files you've assembled; you typically pay an annual fee to "own" your domain (or domains).


Think of a website HOST server as the "landlord" who owns the "land" on which your virtual "filing cabinet" sits. 


Typically, you will pay a "rental" fee to place your files on the host's "land." You want to choose a reliable and safe "neighborhood" for your files to reside.

Search for Available Domains

#4 WHY: Define Your Website's Purpose

#4 WHY: Define Your Website's Purpose

#4 WHY: Define Your Website's Purpose

Websites are helpful to a brand for numerous reasons:

  • To inform
  • To entertain
  • To directly sell goods or services
  • To generate leads
  • To grow subscriber lists
  • To help people find and engage with your brand when searching online (SEO).


When you work with Amy Bright Creative, we will help you define a clear PURPOSE for your online presence so your target audience is never left wondering what to do when they visit your brand's website.

Help Me Clarify my "WHY"

#5 HOW: Plan to Market Your Website

#4 WHY: Define Your Website's Purpose

#5 HOW: Plan to Market Your Website

Developing a website is one thing, but MARKETING a website is another story. While a website is one aspect of your overall marketing strategy, just "having a website" is not, in and of itself, "marketing." You can have the best website on the internet, but unless you actively invite people to it, they are unlikely to visit.


There is no "one-size-fits-all" solution for marketing a website. Rather, a combination of tactics often works best. There are low-cost options like distributing literature at networking events, higher-priced options such as search engine advertising, and everything in between.

I Need a Marketing Plan

Amy Bright G. | Branding & Marketing Strategist | Vocalist

AMY BRIGHT CREATIVE LLC

8951 Bonita Beach Road Southeast, Ste. 525-187, Bonita Springs, Florida 34135, United States

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