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There's much more to a website than just some words, pretty pictures, and a logo. Numerous clients approach us to say, "I need a website," however, very few understand what their statement involves.
While we agree that, in most cases, a business will benefit from a website, we've discovered that many people are unaware of website basics such as domain selection, content development, and hosting.
Below, we've outlined some universal website principles in a simplified manner that, we hope, helps people understand the intangibles of a website by correlating them to real-life, tangible examples.
CAVEAT: because every business has unique requirements, this simplified guide should not be considered comprehensive. To discuss your specific needs, please book a free, no-obligation discovery call so we can learn more about you.
Before you embark on developing your online presence with a website, social media profiles, etc., a cohesive identity is crucial to engage your target audience.
Consider BRAND as the reputation that precedes your company, product, or service. Thus, a brand identity is far more than a logo and some colors — it's the essence (or personality) your target audience will associate with your offering. Our comprehensive brand workshop process helps to develop your brand's identity expertly.
Think of your WEBSITE as a collection of elements (often referred to as "assets"), including photos, artwork, and SEO-rich words assembled in a logical, user-friendly manner — much like a neatly organized "filing cabinet."
However, no matter how insightful or helpful your collection of files might be, they won't help anyone unless they are simple to find and in a secure location where people feel safe when visiting.
This is where DOMAINs and HOSTING come into the big picture.
Think of a website DOMAIN* name as a "street address" where people can find the beautiful, helpful files you've assembled; you typically pay an annual fee to "own" your domain (or domains).
Think of a website HOST server as the "landlord" who owns the "land" on which your virtual "filing cabinet" sits.
Typically, you will pay a "rental" fee to place your files on the host's "land." You want to choose a reliable and safe "neighborhood" for your files to reside.
Websites are helpful to a brand for numerous reasons:
When you work with Amy Bright Creative, we will help you define a clear PURPOSE for your online presence so your target audience is never left wondering what to do when they visit your brand's website.
Developing a website is one thing, but MARKETING a website is another story. While a website is one aspect of your overall marketing strategy, just "having a website" is not, in and of itself, "marketing." You can have the best website on the internet, but unless you actively invite people to it, they are unlikely to visit.
There is no "one-size-fits-all" solution to marketing a website. Rather, a combination of tactics often works best. There are low-cost options like distributing literature at networking events, higher-priced options such as search engine advertising, and everything in between.
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